Think of a story, any story, what comes to your mind?
An enjoyable summer read? Maybe even a fable or fairytale you heard about as a child?
A story doesn’t have to be confined to fiction alone. In fact, we tell stories every single day. How we see the past, how we envision the future – those are stories.
The way we talk about our products and services – those are stories as well.
The way we pitch business - stories again.
Stories are a vital part of any business. And yet they are most overlooked aspect of a business.
Stories are not about information, data and analysis. Stories emotionalise information. They give color and depth to otherwise insipid material, and they allow people to connect with the message in a deeper, more meaningful way.
So how do you create a powerful story?