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Story Power

Think of a story, any story, what comes to your mind?


An enjoyable summer read? Maybe even a fable or fairytale you heard about as a child?


A story doesn’t have to be confined to fiction alone. In fact, we tell stories every single day. How we see the past, how we envision the future – those are stories.


The way we talk about our products and services – those are stories as well.


The way we pitch business - stories again.


Stories are a vital part of any business. And yet they are most overlooked aspect of a business.


Stories are not about information, data and analysis. Stories emotionalise information. They give color and depth to otherwise insipid material, and they allow people to connect with the message in a deeper, more meaningful way.



Stories give color and depth to otherwise insipid material, and they allow people to connect with the message in a deeper, more meaningful way.

So how do you create a powerful story?



Keep in mind that the story is a dialogue, not a monologue. GIVE YOUR AUDIENCE THE POWER.

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